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Please find a list of positions (if available) below:
Reporting to the Director, Marketing and E‐Commerce, the Marketing Content Specialist will work in a fast‐paced b2b biotechnology industry and will drive demand generation efforts with an emphasis on content creation, customer
journeys, lead generation, nurturing, engagement and drip campaign management utilizing Marketo.
The role will be primarily responsible for the creation of relevant content, the management of created content, and the deployment of the materials to the potential customer base.
This position will work collaboratively with the marketing team and own the execution of email campaigns to new, existing and prospective clients using marketing automation. The role will also be responsible for maintenance of existing data and content within the marketing automation system to ensure data integrity, segmentation and database organization. Critical requirements of the role will include ensuring the strategy of the business is executed upon to maximize reach and frequency with current and potential customers
Reports to: Director, Marketing and E‐Commerce
Full Time Hourly
Essential Duties and Responsibilities:
Work directly with the marketing team to develop content for Marketo email campaigns.
2 Manage the end‐to‐end process of drafting, writing, and releasing company and product specific content for email
3 Build, implement and manage customer journeys and campaigns via marketing automation system.
4 Research and analyze data; monitor and report on campaign journeys from marketing automation system.
5 Stay up‐to‐date and educated upon relevant market trends and changes that can benefit the company.
6 Performs additional tasks as may be assigned by Senior Management.
Broad knowledge base in Biochemistry, IHC and ISH a plus.
Experience utilizing Marketo, marketing automation software.
Self‐motivated, independent, able to prioritize and manage multiple projects.
Ability to generate high volumes of written content and clearly present information.
Excellent writing, editing, proofreading and communication skills with meticulous attention to detail.
Proficiency in the use of a personal computer accompanied by a strong aptitude for technical applications.
Exceptional time management and organizational skills.
Ability to communicate clearly and concisely in written and verbal formats with a demonstrated capability to develop
strong interpersonal working relationships and work in a team environment.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is required to do the following: Walking. Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another. Fingering. Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling. Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly. Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication parts at distances close to the eyes. The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned (i.e., custodial, food services, general laborer, etc.) or to make general observations of facilities or structures (i.e., security guard, inspection, etc.).
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any
time with or without notice.